Tuesday, 20 September 2016

YRF Hits 1 Million Followers on Twitter

YRF has crossed the 1 million follower mark on Twitter, maintaining its dominant position as the most followed Production House in India.

It’s official – YRF is the first Indian production house to hit 1 million followers on its official Twitter account (twitter.com/yrf).

What’s earned them this many followers? Embracing many firsts on the platform to posting contextual tweets that get featured in mainstream news publication to breaking film related announcements, targeting fans and fan clubs with engaging content leading to occasional Twitter trends to following relevant people and cross-promoting their official handle across their robust digital network – it’s a balanced mix of all elements.

Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd. said,
“It’s a hashtag generation – most of who hashtag #justabouteverything. Message content significantly impacts follower growth and that’s what we focus on. It’s the power of conversational marketing – be there or feel left out. We’re absolutely humbled by the support of 1 million plus followers and there’s a long way to go.”

Pratiksha Rao, Head - Media Partnerships Southeast Asia, Twitter, said,
"Twitter is where news break and fans flock to connect with their favourite entertainers. Yash Raj Films has been leading the way in the entertainment industry in terms of innovation and experimenting with interesting and bold real time content on Twitter to delight their audience and Bollywood fans globally. We are excited to see their growth on the platform and to continue collaborating with one of the most iconic film institutions in the country."    
With an impressive lineup of films announced like BEFIKRE (releasing on 9th December 2016), MERI PYAARI BINDU (2017), TIGER ZINDA HAI (2017) and THUGS OF HINDOSTAN (2018), there’s only more to watch out for. Join the conversation @yrf 

Monday, 8 August 2016


From a stalker friend to the friend who defines unpunctuality, we all have that one friend who adds the fun factor in our lives. It's time to celebrate them all.

1. Hello Stalker, found something? This type is the first one to like & comment on your posts.

2. Punctuality, what is that?

3. Always has your back. 

3. Always a whiner. 

5. Food > Friend. 

6. Their laugh gets you ROFL! 

7.  Always watching! Though silently.

YRF’s ‘Kamli’ Music Video Surpasses 100 Million Views on YouTube

Dhoom:3 was the first movie to enter the 500 crore club, now there is another reason to celebrate because ‘Kamli’ has surpassed 100 Million Views on YouTube!

With 100+ million views, ‘Kamli’ has officially become the third most-watched Bollywood music video that has reached this milestone. With watch time close to 70%, ‘Kamli’ has also become the most-watched video on YRF’s main YouTube channel

This extremely high-on-energy dance number has become a benchmark for dance enthusiasts to show off their dancing skills and if you look up, YouTube is swarmed with ‘Kamli dance version videos’.

Re-watch Katrina’s swift moves, acrobatic stunts and some unbelievable histrionics while flying in the air with the help of just a rope.
Watch the full song 'Kamli' here