Wednesday, 12 October 2016

Yash Raj Films' Sultan Wins Over Audiences at Busan International Film Festival

The 300 crore plus juggernaut of Yash Raj Films’ epic blockbuster Sultan has won hearts and minds in South Korea. Screened at the prestigious Busan International Film Festival, often dubbed as Asia’s own Cannes, the film was screened at the Open Cinema Section, to a magnificent turn out. It made tremendous impact with its universal story of the ups and downs of a classic underdog. A sports film around wrestling, audiences found the film easy to relate to for it’s values and core message.

Filmmaker Ali Abbas Zafar was overwhelmed by the warm response to the film. This was the second screening for Sultan at Busan, with the first screening also drawing in wide interactivity from a local audience of movie lovers and peers. Speaking here, he said, 'Sultan' is a sports film, but it is also talking about all of other things. It's talking about the husband-wife relationship, it's talking about an underdog story and it's talking about a loser. And it gives you hope. Sports is just a metaphor for life.”

Sultan, starring Salman Khan and Anushka Sharma and a host of stellar character performers, is an inherently Indian tale. Loved by audiences across the world, it’s success at Busan once again reiterates it’s universal appeal. Going forward, Yash Raj Films plans to release Dum Laga Ke Haisha in November, Shah Rukh Khan starrer Fan in December and Sultan in February 2017. With word of mouth support for Fan and Sultan at Busan after their screenings, these films will be presented to a native South Korean audience in theatres. With varied cinema from across Asia screened at this prestigious film jamboree, the acceptance that Sultan has found establishes that mainstream Hindi cinema, when made well, can resonate with movie lovers everywhere. 

Tuesday, 20 September 2016

YRF Hits 1 Million Followers on Twitter

YRF has crossed the 1 million follower mark on Twitter, maintaining its dominant position as the most followed Production House in India.

It’s official – YRF is the first Indian production house to hit 1 million followers on its official Twitter account (

What’s earned them this many followers? Embracing many firsts on the platform to posting contextual tweets that get featured in mainstream news publication to breaking film related announcements, targeting fans and fan clubs with engaging content leading to occasional Twitter trends to following relevant people and cross-promoting their official handle across their robust digital network – it’s a balanced mix of all elements.

Anand Gurnani, Vice President – Digital, Yash Raj Films Pvt. Ltd. said,
“It’s a hashtag generation – most of who hashtag #justabouteverything. Message content significantly impacts follower growth and that’s what we focus on. It’s the power of conversational marketing – be there or feel left out. We’re absolutely humbled by the support of 1 million plus followers and there’s a long way to go.”

Pratiksha Rao, Head - Media Partnerships Southeast Asia, Twitter, said,
"Twitter is where news break and fans flock to connect with their favourite entertainers. Yash Raj Films has been leading the way in the entertainment industry in terms of innovation and experimenting with interesting and bold real time content on Twitter to delight their audience and Bollywood fans globally. We are excited to see their growth on the platform and to continue collaborating with one of the most iconic film institutions in the country."    
With an impressive lineup of films announced like BEFIKRE (releasing on 9th December 2016), MERI PYAARI BINDU (2017), TIGER ZINDA HAI (2017) and THUGS OF HINDOSTAN (2018), there’s only more to watch out for. Join the conversation @yrf 

Monday, 8 August 2016


From a stalker friend to the friend who defines unpunctuality, we all have that one friend who adds the fun factor in our lives. It's time to celebrate them all.

1. Hello Stalker, found something? This type is the first one to like & comment on your posts.

2. Punctuality, what is that?

3. Always has your back. 

3. Always a whiner. 

5. Food > Friend. 

6. Their laugh gets you ROFL! 

7.  Always watching! Though silently.